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NEW LOOK TRAFFIC RADIO LAUNCHED
NEW LOOK TRAFFIC RADIO LAUNCHED

THE HIGHWAYS Agency has launched an updated version of its digital radio station, Traffic Radio. The updated version will be broadcast live 24 hours a day from the Highways Agency's national traffic control Centre in Birmingham.

Available on digital radio and via www.trafficradio.org.uk, "Traffic Radio" lets drivers hear the latest information about traffic conditions on motorways and major A roads in England, emergency incidents and roadworks.

Commenting on the announcement, the Agency's Director of Information, Denise Plumpton, said: "I'm delighted to be able to launch a new version of Traffic Radio.

“Traffic Radio provides helpful information to enable people to make choices about their journey, whether they're driving for work, visiting relatives or going on holiday. The radio format allows people to check traffic conditions easily before they leave the house or office.

"Those with DAB radios in their cars can also make informed decisions about alternative routes, should conditions change when they are en route. People with mobile internet access can check the latest conditions when they take a break from their journeys."

Traffic Radio is available 24 hours a day, every day of the year and is updated every 10 minutes at busy times. It offers regional traffic news, linked into the part of the country where people are listening, as well as national headlines. There are also infomercials explaining, for example, the role of Traffic Officers and giving safety advice and tips about planning your journey.

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